The Three Secrets of Green Business Unlocking Competitive Advantage in a Low Carbon Economy

Subtitled, "Unlocking Competitive Advantage In A Low Carbon Economy". A how-to guide to making any business or organisation sustainable.

Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include: ' The Three Secrets of Green Business Success. ' Preparing To Go Green - change management, indicators, communication and marketing. ' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money. ' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models. ' Hundreds of handy hints and tips. ' Checklists and a brainstorming tool Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

Part I: Setting the Scene The Big Picture A Sustainable Future Business and the Environment Part II: The Three Secrets of Green Business Success Secret No. 1: Understand the Business Case Secret No 2: What To Do Secret No. 3: How To Do It Part III: Preparing To Go Green The Essentials Of Change Creating A Culture For Change Environmental Management Systems Measuring Performance Creating A Strategy External Communication Part IV: Small Steps Small Steps: Doing Things Right Pollution Incident Prevention Waste Minimisation & Recycling Energy Efficiency Water Conservation Greening Your Supply Chain Transport Carbon Offsetting Part V: Huge Leaps Huge Leaps: Doing the Right Thing Cleaner Production Renewable Energy Green Buildings Industrial Symbiosis Eco-Design Product Service-Systems Exploiting Synergies Final Thoughts Appendix 1: Sources of Help Appendix 2: Checklists Appendix 3: Brainstorming Tool

Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008 The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability.