Stakeholder Management and Social Responsibility Concepts, Approaches and Tools in the Covid Context

The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of business, contributes to the development of company management and stakeholder and social responsibility theories and practices, being structured in12 chapters. The original company management vision, approaches, and tools are based on three pillars: a new "manager–relevant stakeholder" rather than "manager–subordinate" managerial paradigm; a new type of company social responsibility rather than corporate social responsibility; and a new concept of company-relevant stakeholder rather than that of salient stakeholders. The book contains two innovative managerial mechanisms: the managerial synapse and company-relevant stakeholders-based management system able to help companies and stakeholders face successfully the challenges of digital transformation and the COVID-19 crisis and to generate greater organization functionality and performance. The book will be of interest to company managers and management specialists, management academics, consultants and researchers, and MBA students interested in a style of management with social responsibility at the forefront.

1. Instead of introduction: Why is stakeholder management necessary and possible in the present context? 2. Transition to the knowledge-based economy and the digital economy – the context of the company management, stakeholder, and social responsibility approach 3. Contextual main changes and influences on the company and its stakeholders 4.Main aspectsof the stakeholders’ approach evolution5. Managerial synapse: New concept and innovative managerial mechanism 6. Building of the managerial synapse 7. Manager?subordinate managerial synapse 8. Approach of customer relationship management as a managerial synapse 9. Company-relevant stakeholders-based management system 10. The economic, social, ecologic, and psychological background of the company-relevant stakeholders-based management 11. How to design and build the company-relevant stakeholders-based management system 12. Instead of conclusions: Why the new vision and approaches regarding company management, relevant stakeholders, and social responsibility should be implemented in numerous companies?

Ovidiu Nicolescu is Professor Emeritus at Bucharest University of Economic Studies and President of the Romanian Academic Management Society, Romania. Ciprian Nicolescu is Professor of Management at Bucharest University of Economic Studies, Romania.