Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. Slabs come in many iterations and are recognized as a face with many characters and nationalities. Following the cult typography volumes Scripts, Shadow Type and Stencil Type, this new book artfully selects classic examples to present fresh and unexpected typographic ideas. It brings together material from across Europe and the United States, ranging from vintage hand-lettering to iconic company logos. The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire designers in all media.
