The reach of the professional services sector has become vast and global-now including everything from big accountancy and consultancy firms to the services division of such giants as IBM-leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. Bringing Professional Services to the Market is the first book to apply the proven principles of strategic marketing to the maturing market of professional services. With case studies from a range of companies, including J. Walter Thompson, this important book offers professional service firms solid ideas on meeting the demands of a changing market.
