Buy This Book Studies in Advertising and Consumption

"Buy This Book" brings together an outstanding international collection of writings on advertising and consumption. Contributors from Britain, Europe and the United States consider the history, industry practices, textual strategies and public consumption of advertising and changes in consumer imagery and identity. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "power dressing"; and safe sex and pleasure in the advertising of condoms.

Contributors include Roberta Astroff, Steven Kline, Reina Lewis, Frank Mort, Katrina Rolley, Barbera Usherwood and Andrew Wernick among others.

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick