The Theory and Practice of China's Tourism Economy (1978–2017)

TRAMA

This book is devoted to the analysis of the three main tasks of China’s tourism development: Firstly, the theory of tourism development since the initiation of reform and opening-up. Secondly, the practice and problems in infrastructure building. Thirdly, the mold and policy used in the course of development. The book pursues three major objectives: firstly, to portray the stage of development; secondly, to analyze the specific experience in China’s case; thirdly, to review theory and try to put forward advice on investment and management.

SOMMARIO

Chapter One: General Introduction to Industrialized Development of Tourism since China’s Reform and opening-up.- Chapter Two: Unconventional Development of China’s Tourism Industry and Its Phases of Development.- Chapter Three: Industrial Structure of Tourism and Diversified Development of Tourism Products in China.- Chapter Four: System Changes in China’s Tourism Development.- Chapter Five Tourism development modes and Development Experience with Chinese Characteristics.- Chapter Six: Development Policy, Prospective and Investment Outlook on China’s Tourism Industry.

AUTORE

ZHOU PENG is a Professorin the College of Economics and Management at Zhejiang Normal University.He obtained his doctoraldegree in management science and engineering from Tongji University inChina.He teaches courses such as tourism resources development &management of scenic spots, etc.Zhou’s major research field covers regional economic development, tourism resources development, strategic management, etc. He has completed several provincial-level research projects and economic planning projects for the local governments. Some of his research reports have been highly approved by the local governments concerned. 

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9789813291065
• Collana: Research Series on the Chinese Dream and China’s Development Path
• Dimensioni: 235 x 155 mm Ø 454 gr
• Formato: Copertina rigida
• Illustration Notes: XVI, 146 p. 36 illus., 35 illus. in color.
• Pagine Arabe: 146
• Pagine Romane: xvi