The Retailing Reader

TRAMA

This text presents an international and multidisciplinary collection of articles, case studies/histories and readings, which captures the core functions, behaviors and approaches within retailing. Drawing on extensive research and experience, the editors have compiled a collection of works from those that research, study and practice retailing. This collection will be of interest to all those who study, analyze and manage retail businesses. The book draws on articles and readings from leading journals in the field and includes important recent articles as well as classics, written by recognized experts in the field. The emphasis is on research that informs the current debates about, and practice of, retailing. Each of the six sections of the text is prefaced by the editorial team with an introductory, contextual and interpretive chapter, setting the selected material in the overall context and direction of retail change. Each individual reading is introduced by a brief discussion of the author and the importance and criteria for selection of the author and this work. Each section of the book is supported by an extensive further reading/bibliography and a case studies section that provides both specific illustrations of significant retail change and also allow readers to investigate issues through the cases.

NOTE EDITORE

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:consumers and shoppersretail branding and marketingmerchandising and buying; strategy, power and policyinternational retailing.Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

SOMMARIO

Part 1: Consumers and Shoppers Part2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing

AUTORE

John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s. Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780415356381
• Dimensioni: 9.75 x 6.75 in Ø 2.20 lb
• Formato: Copertina rigida
• Pagine Arabe: 474
• Pagine Romane: xiv