The Definitive Guide to Magento

TRAMA

The Definitive Guide to Magento takes a comprehensive look at Magento, a robust and flexible- commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest-growing open source e-commerce solution. This book walks you through all the steps of building a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is meant to be a desktop reference when working with Magento. Not only does it take a look into some of the finer points of Magento (including walkthroughs of the public and administrative interfaces, and modifying the default Magento theme) but we also included a comprehensive API reference for developers looking to extend Magento beyond its basic functionality. Who This Book Is For This book has two primary audiences. The first includes website designers and developers looking for an eCommerce solution for clients. Magento can not only be manipulated in terms of design but it can meet some of the most complex development requirements. The second audience includes small to medium-sized business owners who are looking to establish an online eCommerce presence. For most business, Magento is ready to perform right after installation. You can easily configure Magento with very little knowledge of PHP or HTML. Magento also allows you to install themes to modify your store’s appearance. Magento is the ideal eCommerce solution for anyone looking to easily install, customize, and run an online store.

NOTE EDITORE

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform. Introduces you to Magento, the fastest-growing open-source e-commerce platform Demonstrates how to configure and use Magento Covers how to customize Magento and develop extensions for the Magento platform

SOMMARIO

Introduction to Magento Installing Magento The Public Interface Walk-through The Administration Interface Walk-through Working with Products Working with Customers Working with Orders Configuring Magento Customizing Magento’s Appearance Magento Extensions Application Programming Interface (API) Tips and Tricks

AUTORE

Adam McCombs is a website designer and a front end developer with more than seven years of experience. He specializes in adapting open source frameworks such as Magento, Wordpress, Joomla!, and Drupal into functional custom website solutions for clients of small and medium-sized businesses. His work and blog can be found at www.mccombs.me.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781430272298
• Collana: Professional and Applied Computing
• Dimensioni: 254 x 178 mm Ø 621 gr
• Formato: Brossura
• Illustration Notes: 328 p.
• Pagine Arabe: 328