Strategic Management

TRAMA

This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

NOTE EDITORE

Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy. In order to be as accessible as possible, the book includes the following learning aids: Clear division into parts to establish a focus on core aspects of the subject Diagrams which illustrate the overall logic of the subject Summaries of each part in the first chapter of that part Summaries at the end of each chapter Case examples to illustrate the practical impact of the principles described in the text A brief commentary and questions for discussion on each case example A glossary for easy reference to the definitions of special terms

SOMMARIO

1 - The Structure of this Book2 - What is Strategy?3 - Schools of Thought on Strategy and Strategic Management4 - Why Context Matters5 - The Diversity of Context6 - The Strategy Formulation Process Overview7 - Strategic Intent8 - Strategic Assessment - General Principles9 - Strategic Assessment - Analysis of the External Environment10 - Strategic Assessment - Analysis of Resources, Capabilities, Competencies11 - Strategic Choice12 - Analytical Tools to Support the Strategy Formulation Process13 - Strategy Content - Overview14 - Business Strategies15 - Corporate Strategy16 - Implementing Strategy: Realizing Strategic Intent17 - Implementing Strategy: Leading Strategic Change18 - Implementing Strategy: Managing the Change Programme19 - Changing Business Processes20 - Building the Culture for Successful Strategy Implementation21 - Implementing Strategy: Managing Structural Change22 - Adaptability: A Strategic Capability23 - Introduction to case examples24 - ICL: The Crisis of 198125 - Nolan, Norton & Company Inc. in 1985-726 - BMW in 1999: Victim of Poor Strategy or Poor Implementation27 - Hard Times for Marks and Spencer28 - Strategy Implementation in the Intervention Board for Agricultural Produce

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780198782292
• Dimensioni: 246 x 21.0 x 189 mm Ø 707 gr
• Formato: Brossura
• Illustration Notes: figures
• Pagine Arabe: 378