Start-up

TRAMA

So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.

SOMMARIO

Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.

AUTORE

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom’s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9783319945460
• Collana: Management for Professionals
• Dimensioni: 235 x 155 mm Ø 454 gr
• Formato: Copertina rigida
• Illustration Notes: VII, 146 p.
• Pagine Arabe: 146
• Pagine Romane: vii