SELLING BLUE ELEPHANTS

TRAMA

Today customers can actually help create new products. The authors describe how that takes place through Rule Developing Experimentation (RDE), a systematized process of designing, testing, and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780136136682
• Dimensioni: 241 x 25 x 153 mm
• Pagine Arabe: 252