Public House and Beverage Management

TRAMA

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. <BR>'Public House & Beverage Management' introduces students to: <BR>* Key players<BR>* Variations in service offer<BR>* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)<BR>* Customers and segments<BR>* Labour markets and employees<BR>* Key elements in the business units<BR>* Retailing skills. <BR>The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education. <BR>Covers the management aspects of the licensed trade industry <BR>Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry<BR>Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references

SOMMARIO

A history of the licensed trade industry; The modern industry; The licensed enterprise and the law; The marketing function; Management of the products and services; Managing the human resources; Controlling your profits; Ethics and dilemmas: the challenges of the licensed trade industry; Careers and contacts.

AUTORE

Michael Flynn, Caroline Ritchie, Andrew Roberts

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780750646789
• Collana: Butterworth-Heinemann
• Dimensioni: 9.6666667 x 7.4444444 in Ø 1.00
• Formato: Brossura
• Pagine Arabe: 236