NICELY SAID

NOTE LIBRAIO

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.<br /><br />Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.<br />Topics include:<br /><br />• Write marketing copy, interface flows, blog posts, legal policies, and emails<br />• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs<br />• Find your voice and adapt your tone for the situation<br />• Build trust and foster relationships with readers<br />• Make a simple style guide

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780321988195
• Collana: Voices That Matter
• Dimensioni: 9.00 x 7.00 x 0.50 inch.
• Formato: Paperback
• Pagine Arabe: 184