Multicultural Behavior and Global Business Environments

NOTE EDITORE

Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees, fumbling negotiations, and ultimately losing sales. In contrast, those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy, in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy, but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures, including: charts, maps, and tables showing specific cultural divergences detailed discussions of relevant theories in psychology, management, and ethics exercises and self-tests clear, skill-based objectives for each chapter definitions of the terms and processes of multiculturalizationIn the modern world, the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization, as well as students of both domestic and international business, political science, international relations, public administration, and educational administration.

SOMMARIO

Contents Foreword Acknowledgments Introduction Distinctive Features The Purpose of This Book Boundaries of Multicultural Behavior and Global Business Environments The Plan of This Book Intended Audiences Chapter 1. An Overview: Multicultural Behavior and Global Business Environments Chapter Objectives Introduction Historical Transitions in International Business The Changing Profile of Global Business Behavior The Nature of International Business International Business Environments The Field of Multicultural Behavior Globalization of International Business Multiculturalism and Cultural Diversity Summary Chapter Questions for Discussion Learning About Yourself Exercise #1 Scoring Directions and Key for Exercise #1 Case Study: IBM Argentina Chapter 2. Multicultural Understanding Chapter Objectives Introduction Foundation of Individual Behavior The Concept of an Individual Person Cultural Orientations The Conceptual Dimension of Culture Cultural and Behavioral Stratification Summary Chapter Questions for Discussion Learning About Yourself Exercise #2 Scoring Directions and Key for Exercise #2 Case Study: Badische Anilin & Soda Fabrik (BASF): Competition and Cooperation Chapter 3. Understanding Global Environments and Cultural Value Systems Chapter Objectives Introduction The Culture and Global Environments The Basic Conceptual Model of a Society Summary Chapter Questions for Discussion Learning About Yourself Exercise #3 Scoring Directions and Key for Exercise #3 Case Study: The Whistle-Blowers: SmithKline Beecham PLC Chapter 4. Contemporary Multicultural Behavior Chapter Objectives Introduction The New Field of Behavioral Culturalogy Intercultural Contact: Processes and Outcomes Six Theories of Behavioral Culturalogical Knowledge Knowledge-Based Integration of Philosophy, Sciences, Arts, and Technological Information Summary Chapter Questions for Discussion Learning About Yourself Exercise #4 Scoring Directions and Key for Exercise #4 Case Study: Tuskegee Syphilis Experiment: Doing Good in the Nature of Bad? Or Doing Bad in the Nature of Good? Chapter 5. Foundations of the Individual Identity: Quiddity and Kinetic Needs, Motives, and Drives Chapter Objectives Introduction The Meaning of Needs Needs Theories Motivation As the Starting Point Summary Chapter Questions for Discussion Learning About Yourself Exercise #5 Scoring Directions and Key for Exercise #5 Case Study: The Mondrian Hotel in Hollywood, California Chapter 6. Sensation, Perception, Conception, Attribution, and Attitude Chapter Objectives Introduction Analysis of Personhood Historical Scientific Views About Personhood What Is Sensation? What Is Perception? What Is Conception? What Is Attribution? Attitudes and Attitude Formation Managing Sociocultural Attitudes Summary Chapter Questions for Discussion Learning About Yourself Exercise #6 Scoring Directions and Key for Exercise #6 Case Study: The General Electric Managerial Perception: Who Will Run GE? Chapter 7. Understanding and Managing Individual Personality Chapter Objectives Introduction Analytical Views on Personalogy The Meaning of Personhood Five Categories of Personality Personality and the Workplace Coping with Individual Differences Summary Chapter Questions for Discussion Learning About Yourself Exercise #7 Scoring Directions and Key for Exercise #7 Case Study: Texaco Sex Bias Chapter 8. Moral and Ethical Behavior Chapter Objectives Introduction Complexity of Global Busines

AUTORE

Kamal Dean Parhizgar

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780789012616
• Dimensioni: 8 x 5.5 in Ø 2.00 lb
• Formato: Copertina rigida
• Pagine Arabe: 474