Managing in the Global Economy

TRAMA

This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises ("Global Manager's Workbook"). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness.

SOMMARIO

Preface; Part I. The Emerging Global Economy; 1. Managing in the Global Economy: An Introduction; 2. Challenges and Prospects of Globalization; 3. Economic Foundations of Global Business; 4. National Trade Policy and Competitive Advantage; 5. Legal and Political Foundations of Global Business; 6. Economic Integration and Regional Trading Blocs; Part II. Culture, Organization, And Strategy; 7. Cultural Foundations of Global Business; 8. Assessing Cultural Differences; 9. Organizing for Global Business; 10. Developing Global Business Strategies; 11. Building Global Strategic Alliances; 12. Strategies for International Negotiation; Part III. Managing Global Operations; 13. Staffing Global Operations; 14. Managing a Competitive Global Workforce; 15. Managing Total Quality and Employee Involvement; 16. Managing Multicultural Teams; 17. Managing in the Global Economy: A Field Project; About the Authors; Name Index; Subject Index

AUTORE

Richard M. Steers, Luciara Nardon

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780765615510
• Dimensioni: 10 x 7 in Ø 1.50 lb
• Formato: Brossura
• Illustration Notes: figures, tables, bibliographic references, indexes
• Pagine Arabe: 400