International Business Case Studies For the Multicultural Marketplace

TRAMA

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. <BR>Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. <BR>With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success. <BR>An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences. <BR>A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence

SOMMARIO

Preface; Foreword; Part One: Global Strategic Alliances; 1. The New China Hotel in Beijing; 2. Tentative Withdrawal from a Joint Venture: Shalimar Laboratories, Ltd. 3. Confronting Globalization: Atencio Plasticos' Search for a Strategic Alliance; 4. The Potato Business 5. Nissan United Kingdom, Ltd. 6. Strategic Alliance in India: Sage Publications 7. Westel: Start of of a Joint Venture 8. Westel: Overcoming Financial Problems 9. International Gateway Company, Ltd. 10. Beijing Jeep Corporation: American Motor's Experience in China 11. Orient-US Leasing Corporation: A Japanese-American Joint Venture in Financial Services 12. Kuwaiti/Chinese Business Partnership Part Two: Globalization; 13. International Espionage at IBM: Hitachi, Ltd. 14. Motorola Analog Division: Development of a Shared Global Vision 15. Opening a Closed City: Challenges tat the New Frontier Part Three: International Business Negotiations; 16. Confrontation or Collaboration: Two Strong Executives 17. AT&T: Technically Brilliant But Interculturally Average 18. Litigation Isn't the Japanese Way: Nippon, Inc. and Raleigh, Ltd. Part Four: International Marketing;19. Testing Solar Stoves in Mexico: Alten Technologies, Inc. 20. The Alpace Industry of Peru 21. Motorola's Attempts to Increase Market Share and Profits in Japan 22. Client Development in Japan: Ecolab, Inc. 23. Anheuser-Busch: Developing a Global Brand in Germany 24. Anheuser-Busch: Developing a Global Brand in Great Britain Part Five: International Management; 25. Cross-Cultural Collaboration at EUROSYS 26. Between a Rock and A Hard Place: A Question of Ethics 27. SSA Mexicana: A Korean Prescription for Success in Mexico 28. Motorola, Inc. CPSTG: Performance Management as a Process for Change 29. Merck and Company, Inc. Having the Vision to Succeed 30. Selling Development to Somalia: The Food Monetization Program Part Six: Managing a Culturally Diverse Workforce; 31. Managing a Culturally Diverse Workforce in a South African Gold Mine 32. Managing a Culturally Diverse Workforce in Indonesia 33. Banking on Diversity: Familiarity Breeds Contempt at Security First Bank 34. The Maquiladora Industry and Mexican Unions: The New National Political Strategy Part Seven: International Service Excellence; A Quality Implementation Case: Kaizen at Firestone New Zealand; Service Excellence in the Travel Industry: Singapore Airlines; About the Contributors; Index

AUTORE

Robert T. Moran, David O. Braaten, John E. Walsh

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780884151937
• Collana: Gulf Professional Publishing
• Dimensioni: 9 x 6 in Ø 1.45 lb
• Formato: Brossura
• Pagine Arabe: 434