How to Manage Your Global Reputation

TRAMA

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

SOMMARIO

The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research

AUTORE

MICHAEL MORLEY is Deputy Chairman of Edelman Public Relations Worldwide. He has counselled clients of the world's largest corporations and is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780333987773
• Dimensioni: 216 x 140 mm
• Formato: Brossura
• Illustration Notes: XII, 228 p.
• Pagine Arabe: 228
• Pagine Romane: xii