Hospitality Revenue Management

NOTE EDITORE

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

SOMMARIO

1. Introduction to Hotel Revenue ManagementCarolyn Fredey and Roy Madhok2. The Fundamentals of Pricing Hotel Guest RoomsCarolyn Fredey and Raul Moronta3. Evolving Hotel SegmentationRoy Madhok and Theresa Doherty4. Key Hotel Distribution ChannelsElyana Falk and Calvin Anderson5. Competitive Analysis in Hotel Revenue ManagementTheresa Doherty and Leslie Lew6. Hotel Revenue Forecasting and BudgetingTheresa Doherty and Carolyn Fredey7. Performance Analysis in Hotel Revenue ManagementRoy Madhok and Leslie Lew8. Market Data for Hotel Revenue ManagementCalvin Anderson, Elyana Falk, and Nicholas Catalfamo9. Restaurant Revenue Management: Basic ConceptsKristin V. Rohlfs10. Restaurant Revenue Management: Advanced Demand Management ConceptsKristin V. Rohlfs11. Restaurant Revenue Management: Advanced Supply Management ConceptsKristin V. Rohlfs12. Function Space OptimizationMarianna Accomando and Bob Chamberlin13. Cruise Revenue ManagementAdam Snitzer14. Total Revenue ManagementGabor Fenyves15. Revenue Management: Hotel Owner’s PerspectiveJonathan Jaeger and Lambis Pahiyiannakis

AUTORE

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781774639177
• Dimensioni: 10 x 7 in Ø 2.07 lb
• Formato: Brossura
• Illustration Notes: 37 b/w images, 49 color images and 25 tables
• Pagine Arabe: 516