Handbook of Product and Service Development in Communication and Information Technology

TRAMA

Have you ever considered ... *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team's creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to design user interfaces to maximize product usability and market value? *How to maximize the benefits of Internet in your product development and marketing? *What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.

SOMMARIO

Overview.- Systematic Idea Production, and Cultivation in High Techproduct Development.- User Centered Design of Telecommunications Services.- Product Development Generations: Some Lessons from Personal Digital Assistants and Palmtop Computers.- Project Portfolio Management in Telecommunications R&D.- Quality in High-Tech Product Development.- Innovations in the Internet and Mobile Era: The real dot.com revolution Web.- Patenting and Intellectual Property Rights in Academic — Industrial Ventures.- Finance and Venture Capital Markets.- Role of Universities in the Product Development Process: Strategic Considerations for the Telecommunications Industry.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781475777918
• Dimensioni: 235 x 155 mm
• Formato: Brossura
• Illustration Notes: IX, 269 p. 15 illus., 4 illus. in color.
• Pagine Arabe: 269
• Pagine Romane: ix