English for Business Communication

NOTE EDITORE

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

SOMMARIO

Table of Contents Acknowledgements Ch.1 Written and Spoken Communication in the Workplace Ch.2 Features of Business Communication Ch.3 Email and Emerging Social Media for Different Communicative Purposes Ch.4 Conveying Negative and Goodwill Messages Ch.5 Persuasive Messages: Sales Correspondence and Job Applications Ch.6 Persuasive Messages: Enquiry and Invitation Messages Ch.7 Formal Business Reports/Proposals Ch.8 Making Oral Presentations Ch.9 Socialisation Ch.10 Business Meetings and Negotiations Ch.11 Employment and Appraisal Interviews Index

AUTORE

Mable Chan works in the Department of Englishat The Hong Kong Polytechnic University as a research assistant professor. She obtained her BA (Hons) in English and Translation, MPhil in English (General/Applied Linguistics), and Postgraduate Diploma in Education (The Chinese University of Hong Kong), as well as aPhD in Language and Linguistics (University of Essex, UK). Her research interests are second language acquisition using the generative grammar framework, applied linguistics andprofessional and business communication.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781138481688
• Collana: Routledge Applied English Language Introductions
• Dimensioni: 9.75 x 6.75 in Ø 1.01 lb
• Formato: Brossura
• Illustration Notes: 13 b/w images, 20 tables and 13 line drawings
• Pagine Arabe: 236
• Pagine Romane: x