E-Business Management

TRAMA

E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn. By illustrating in detail the major e-business developments and research, E-Business Management focuses on addressing e-business management from the perspective of information systems research. In order to cover the subject matter in sufficient breadth and depth, the book is organized into the following five main sections: -e-Business Fundamentals; -e-Business Best Practices; -Marketing, Customer Relations, e-Services, and Personalization; -Formation of New Intermediaries and e-Markets, and -B2B and Supply-Chain Management: New Business Models and Valuation.

SOMMARIO

Contributors. Preface. 1. E-Business Management: A Primer; M.J. Shaw. 2. E-Business and Beyond; R.W. Blanning. 3. The Neo-Intermediation; R. Kalakota, B. Konsynski. 4. Driving Forces for M-Commerce Success; J.J. Zhang, et al. 5. e-Business Management Models: Services Perspective from the Revere Group; T. Miller, et al. 6. Focus on Consumers: P&G's e-Commerce Strategy; M. Gribbins, et al. 7. Global Non-Production Procurement at Motorola: Managing the Evolving Enterprise Infrastructure; J. Gebauer, et al. 8. Supply-Chain Partnership between P&G and Wal-Mart; M. Grean, M.J. Shaw. 9. From the User Interface to the Consumer Interface; M. Cole, et al. 10. Information Foraging in Internet-Based Selling: A System Design Value Assessment Framework; J. Hahn, R.J. Kauffman. 11. Initiatives for Building e-Loyalty: A Proposed Framework and Research Issues; P.K. Kannan, et al. 12. Web-based Recommendation Systems for Personalized e-Commerce Shopping; Chih-Ping Wei, et al. 13. A Survey on the Industry Sponsored e-Marketplaces; H.-L. Chang, et al. 14. Trading Financial Derivatives on the Web - An Approach Towards Automating Negotiations on OTC Markets; M. Bichler. 15. The Dynamics of the Electronic Market: An Evolutionary Game Approach; S. Ba, et al. 16. A Strategic Analysis of Exchange Based B2B Networks; K. Tomak, Mu Xia. 17. Product Hardware Complexity and Its Impact on Inventory and Customer On-Time Delivery; G.Y. Lin, et al. 18. Reengineering Using 'Merge-in-Transit' for Electronic Commerce;D.E. O'Leary. 19. Modularized Interoperability in Supply-Chains: A Co-adoption study of RosettaNet's XML-based Inter-organizational Systems; M. Nelson, et al. 20. A Study on the Value of B2B E-Commerce: The Case of Web-based Procurement; C. Subramaniam, M.J. Shaw. Index.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781475785074
• Collana: Integrated Series in Information Systems
• Dimensioni: 235 x 155 mm Ø 730 gr
• Formato: Brossura
• Illustration Notes: XIV, 463 p.
• Pagine Arabe: 463
• Pagine Romane: xiv