BEYOND DESIGN. THE SYNERGY OF APPAREL PRODUCT DEVELOPMENT

NOTE LIBRAIO

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.<br /><br />

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781609012267
• Dimensioni: 11.00 x 8.50 x 1.75 inch.
• Formato: Paperback
• Illustration Notes: 525 color illustrations
• Pagine Arabe: 576