Research on Islamic Business Concepts Proceedings of the 13th Global Islamic Marketing Conference, October 2022

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter.

Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter.

With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.

Is Customer Perceived Value Impact on Bank Products Loyalty in Bangladesh? Investigate the Intervening Role of Satisfaction.- Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry.- Bridging Maqasid Al-Shariah and Maslow’s Hierarchy of Needs Theory to Flexible Working Arrangements (FWAs) and Quality of Life.- Impulsivity and entrepreneurial fear of failure in a Muslim society: some insights from start-ups during crises in an emerging market economy.- Halal healthcare tourism in India: The road ahead.- Self-Regulating Behaviour in Social Media Use among Malaysian Muslim Consumers.- Perceptions of Halal: Students reflections from a field trip to a Trade Show.- Impact of internal marketing on organizational performance: the moderating role of employee commitment.- Integrated Effects of Marketing Stimuli on Customer Loyalty in Palestine Grocery Supply-Chain: Does Satisfaction Perform Mediating Role.- Determining factors affecting Muslim customer purchase intention to shop skincare online: a study in Indonesia.- Organizational justice, employee empowerment and innovative behavior in the post-COVID era: Evidence from SMEs in a Majority-Muslim country.- Empowerment, performance, breaking barriers, and success stories of female Emirati entrepreneurs in the United Arab Emirates.- Mapping and visualization of bitcoin future trends.- An empathetic elucidating on females merchandising behavioral approach.- Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City.- Educational and working status of unorganized sector labourers with special reference to women.- Towards Healthy and Immunity world: Awareness and Consumption of Millets and Millet-based products.- Islamic value and organizational ethics: a systematic literature review.- A Study to Assess the Impact of Demographic Factors on Narcissist, Necrophilia, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements.- Understanding attitude towards entrepreneurial intention among Asnaf Gen Z in Sabah.- Fibonacci trading strategy.- Ta’awun and Human Resource Practices as SMEs’ Marketing Agility Enablers.- East, West and the New World Order: Point of View.

Veland Ramadani is a Professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research interests include entrepreneurship, small business management and family businesses. He authored or co-authored more than hundred twenty research articles, eighty book chapters, twelve textbooks and twenty-five edited books. He has published in Journal of Business Research, Technological Forecasting and Social Change, Review of Managerial Science, Technology in Society, International Journal of Entrepreneurial Behavior & Research, among others. He has received the Award for Excellence 2016 - Outstanding Paper by Emerald Group Publishing. In 2017, he was appointed as a member of the Supervisory Board of Development Bank of North Macedonia, where for ten months served as an acting Chief Operating Officer (COO) as well. He was ranked, three times in a row, among World's Top 2% of the most influential researchers prepared by Elsevier & Stanford University, USA.

Baker Ahmad Alserhan is Professor in Business Administration at Princess Sumaya University for Technology in Amman, Jordan. Dr. Alserhan is the founder of the discipline of Islamic Marketing and authored the seminal book in this discipline: ‘The Principles of Islamic Marketing’. He is also President of the International Islamic Marketing Association (IIMA) and Chair of the Annual Global Islamic Marketing Conference (GIMAC) and the Annual Halal Pharma Forum. He is founder of two academic journals -- Journal of Islamic Marketing and Journal of Islamic Marketing and Branding -- and three in Arabic on the same topic. Dr. Alserhan is a prolific, published researcher of peer-reviewed scientific papers, public speaker, and consultant with research interests in Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies.

Léo-Paul Dana is Professor at Dalhousie University, and also at  ICD Business School  Paris.     A graduate of McGill University and HEC-Montreal, he has served as Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD.  He has published extensively in a variety of journals including Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change. 

Jusuf Zeqiri is Associate Professor of Marketing and International Business at the Southeast European University, North Macedonia. He has more than 20 years of teaching experience at various institutions. He has been teaching for 18 years at undergraduate and graduate levels at South-East European University and has held lectures as a visiting professor at many domestic and international educational institutions in Southeast Europe. He has supervised several master's and doctoral theses. His research interest includes marketing and international business. He has published many research papers in peer-reviewed scientific journals and is a reviewer for many international journals. Dr. Zeqiri is on the editorial board of theBusiness System Research Journal and is an associate editor for the International Journal of Islamic Marketing and Branding.

Hasan Terzi is Assistant Professor in Marketing at Karabuk University in Turkey. He has been at Qatar University in 2015-2016 for one year as a researcher under a fellowship program granted by TÜBITAK (The Scientific and Technological Research Council of Turkey). His studies address postmodernism, consumer culture, and socio-cultural dimensions of consumption, especially the role of religion on consumer behaviour. 

Bayirli Mehmet is Assistant Professor in International Trade and Business Department at Alanya Alaaddin Keykubat University in Turkey. He received his master's degree in international trade and business at Göteborg University, and he obtained his PhD in Tourism Management at Akdeniz University. His research areas are international marketing, export marketing, brand valuation, and Islamic marketing.