Leadership for a Digital World The Transformation of GE Appliances

The pace of change today is unprecedented.  As more than one observer has said, change itself has changed. Technologies and markets in virtually every industry are now subject to rapid and unpredictable change, placing a premium on the ability to successfully manage new paradoxes, such as being entrepreneurial and efficient, as well as able to sense shifts and rapidly respond and secure enough stability for quality and efficiency. In short, enterprise leaders face a paradigm shift in management, and they will be forced to transform their organizations in order to survive in the 21st century. This book will provide leaders with the fundamental principles for managing a firm in the digital economy, as well as the Rendanheyi business model, developed for the new century. Finally, the book will provide leaders with a case, based on GE Appliances, on how they can effectively transform their own organizations. 

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Dr. Annika Steiber holds a Ph.D. in Management of Technology and has for decades conducted research on management for the digital age, as well as worked as an entrepreneurial executive in the tech sector. She is the author of seven management books including The Google Model: Management for Continuous Innovation in a Rapidly Changing World (Springer, 2014), The Silicon Valley Model: Management for Entrepreneurship (Springer, 2016), and Managing in a Digital Age: Will China Surpass Silicon Valley? (Springer, 2018). She was the Director for Entrepreneurship and Innovation at Menlo College (California, USA) and is currently the Director of its Rendanheyi Silicon Valley Center.