The competitive worlds of fashion retail branding and packaging are fast evolving, and designers are driven by the need to find original ideas to create striking visual devices for portable objects. This superbly designed book showcases innovative, and visually arresting custom-packaging designs across a range of products, including footwaer, clothing and apparel, fashion accessories, and more. "Fashion Packaging Now" presents, in highly illustrated, full-color detail, how the brand connects with the item with the packaging itself, and offers unique insights into individual project design strategies. The case studies are modern, contemporary examples. which also feature many well-known brands, such as adidas, Nike, and Puma. This book is an essential reference and a great source of inspiration for those focused on creating useful, dynamic and creative packages for the fashion and accessories industries.
