Cultural tourism has been identified as one of the most important of the global tourism markets. Europe hosts a vast treasure house of cultural attractions and the level of competition between cities, regions and nations to attract cultural tourists is increasing. This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for and used by cultural tourists, and how cultural attractions such as museums, art galleries, monuments and heritage attractions are marketed.
