Contextual Strategic Entrepreneurship Perspectives on Regional Contexts, Social Elements, and Entrepreneurial Competitiveness

This edited volume discusses the contextual nature of strategic entrepreneurship. It unfolds the concept of context in strategic entrepreneurship and demonstrates how entrepreneurial strategies differ among various countries, societies, and entrepreneurial ecosystems. Written by global experts in strategic entrepreneurship research, chapters discuss emerging issues in the field such as barriers to strategic entrepreneurship, entrepreneurial resourced-based view, mixed embeddedness, social media marketing, competitiveness in small enterprises, strategic learning, and the triple helix approach to university-business-government strategic cooperation. Affirming that strategic decisions, planning, and formulations are greatly context-related endeavors and hence any true understanding of entrepreneurial strategy starts with appropriate understanding of relevant context, this volume makes a vital contribution to the discussion of strategic entrepreneurship.

Chapter 1: Introduction.- Part I: Strategic Entrepreneurship in Geographical Contexts.- Chapter 2:    Re-conceptualizing Organizational Rejuvenation as a Strategic Entrepreneurship Phenomenon: A Bibliometric Map Approach.- Chapter 3: Modelling of Barriers towards the Adoption of Strategic Entrepreneurship: An Indian Context.- Chapter 4: A New and Innovative GEM Composite Index Based Upon the National Expert Survey: A Survey of Selected African Countries.- Chapter 5: Sustainability of Barangay Micro Business Enterprises (Bmbes) in Laoag City, Ilocos Norte, Philippines: The Role of Resource-Based View.- Part II: Strategic Entrepreneurship in Social Contexts.- Chapter 6: The Meaning of Being a Migrant Entrepreneur: An Intersectional Approach to Mixed Embeddedness Theory.- Chapter 7: Investigating the Impact of Social Network Marketing on Banks’ Customers Profitability.- Part III: Strategic Entrepreneurship in Competitive Contexts.- Chapter8: Product Development under Information Technological Turbulence: The Role of Marketing Communication for Competitive Advantage in Small Businesses Enterprises.- Chapter 9:  How Entrepreneurial Firms Learn From Competitors: An Examination in Strategic Learning Perspective.- Chapter 10: Benefits of New University-Business-Government Arrangements for the Performance of Organizations: A Triple Helix Approach.- Index.

 

Nezameddin Faghih is a UNESCO Chair Professor Emeritus, and the Founding Editor-in-Chief of the Journal of Global Entrepreneurship Research (Springer). He has published more than 50 books and 100 research articles, and presented more than 120 invited talks in academia, industry, and professional meetings.