The Psychology of Pro-Environmental Communication

TRAMA

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.

SOMMARIO

Preface1. What is Environmental Communication and Why is it Important? 2. Potential and Limitations of Environmental Communication3. Understanding Communication - Insights from Theories of Communication4. Decision models - What Psychological Theories Teach Us about People's Behaviour5. Communication in Large Social Systems - How Information Spreads through Societies6. Traditional and New Media - About Amplification and Negation7. Target Group Segmentation - Why Knowing your Audience is Important8. An Overview of Communication-Based Intervention Techniques9. Promoting Pro-Environmental Behaviour in Groups and Organisations 10. Playing Good? - Environmental Communication through Games and Simulations11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication

AUTORE

CHRISTIAN A. KLØCKNER is Professor in Social Psychology at the Psychological Institute, Norwegian University of Science and Technology. He is the author of numerous books (published in German), articles and book chapters.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781137348319
• Dimensioni: 216 x 140 mm
• Formato: Copertina rigida
• Illustration Notes: X, 271 p.
• Pagine Arabe: 271
• Pagine Romane: x